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Eco Labelling as a Marketing Strategy-A Comparative of FMCG and Consumer Durables in Kerala
Accession Number |
T 4079 |
Call Number |
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Research Scholar |
Salini, K |
Guide |
Bino Thomas |
Year |
2021 |
Centre of Research |
Department of Commerce, St. Albert's College, Ernakulam |
Scholar Address |
Koottumannil House, Edarikode, Malappuram – 676 501 |
Guide Address |
Former Head of the Department of Commerce, BAM College, Thuruthicad, Pathanamthitta – 689 597 |
Branch of Study |
Commerce |
Keywords |
Eco Labelling Marketing Strateg FMCG Consumer Durables Kerala
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