Eco Labelling as a Marketing Strategy-A Comparative of FMCG and Consumer Durables in Kerala

Accession Number T 4079 
Call Number  
Research Scholar Salini, K 
Guide Bino Thomas 
Year 2021 
Centre of Research Department of Commerce, St. Albert's College, Ernakulam 
Scholar Address Koottumannil House, Edarikode, Malappuram – 676 501 
Guide Address Former Head of the Department of Commerce, BAM College, Thuruthicad, Pathanamthitta – 689 597 
Branch of Study Commerce
Keywords Eco Labelling
Marketing Strateg
FMCG
Consumer Durables
Kerala