Marketing of Bank services in Commercial and Co-operative Banks in Kerala

Accession Number T 1071 
Call Number 332.170 954 83 P5 
Research Scholar Muraleedharan, K K 
Guide Sarngadharan, M 
Year 2005 
Centre of Research Department of Commerce, St. Thomas College, Pala 
Scholar Address Muraleedharan K K, St Thomas College, Pala 
Guide Address Dr M Sarngadharan, Professor and Head, Department of Commerce, Senate House Campus, Thiruvananthapuram- 695034 
Branch of Study Commerce
Keywords Banks and banking
Commercial banks
Cooperative banks
Marketing
Kerala