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Page: 349
 
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  • Title
  • Plagiarism Certificate
  • Declaration
  • Certificate
  • Abstract
  • Acknowledgement
  • Contents
  • List of Tables
  • List of Figures
  • 1. Introduction
  • 2. Review of literature
  • 3. Research methodology
  • 4. Narrative on profile and respondents characteristics
  • 5. Evaluation of perception on service quality dimensions
  • 6. Customers perception of customer relationship management adopted in banks
  • 7. Customer satisfaction
  • 8. Integrated service quality - cum - satisfaction model
  • 9. Discussion of findings and conclusion
  • Bibliography
  • Appendices