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A study of consumer behaviour in the toys market of Kerala
| Accession Number |
T 2006 |
| Call Number |
381.456 887 2 Q1 |
| Research Scholar |
Andez George |
| Guide |
Unuskutty, K K |
| Year |
2011 |
| Centre of Research |
School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Andez George, Arackal Maroky House, Marathakara, P O, Thrissur – 680320 |
| Guide Address |
Dr K K Unuskutty, Research Guide, School of Management and Business Studies, Mahatma Gandhi University, Kottayam. |
| Branch of Study |
Management studies |
| Keywords |
Toys
Marketing
Consumer behaviour
Kerala
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