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A study on guarantee and warranty in the marketing of consumer durables
| Accession Number |
T 2377 |
| Call Number |
658.834 3 Q31 |
| Research Scholar |
Saji Abraham |
| Guide |
Siby Zacharias |
| Year |
2013 |
| Centre of Research |
School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Sri Saji Abraham, Nadackel House, Velanilam, P O, Kottayam-686514 |
| Guide Address |
Dr Siby Zacharias, Assistant Professor, School of Management and Business Studies, Mahatma Gandhi University, Priyadarshini Hills, P O, Kottayam-686560 |
| Branch of Study |
Management studies |
| Keywords |
Consumer durables
Marketing
Guarantee
Warranty
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