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A study on the purchase behaviour and consumption pattern of personal care products among customers of Kerala
| Accession Number |
T 3629 |
| Call Number |
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| Research Scholar |
Prima Anne George |
| Guide |
Roy C. Mathew |
| Year |
2019 |
| Centre of Research |
School of Gandhian Thought and Development Studies, Mahatma Gandhi University |
| Scholar Address |
Prima Anne George Purayidathil, 101 Jn., Athirampuzha P.O., Kottayam-686 562 |
| Guide Address |
Dr.Roy C. Mathew Professor(Rtd.), School of Gandhian Thought and Development Studies, M.G.University, Kottayam |
| Branch of Study |
Development studies |
| Keywords |
Development studies
Consumption pattern
Price sensitivity
Personal care products
Customers of Kerala
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