Customer relationship management practices in the banking sector in Kerala

Accession Number T 5117 
Call Number  
Research Scholar Rameena K A 
Guide Venugopalan K V 
Year 2024 
Centre of Research Department of Commerce, St Peters College , Kolenchery 
Scholar Address Alippilly House, TR-34/943, Kaloor, Elamakkara, Ernakulam 682 026 
Guide Address Associate Professor (HOD & Research Guide, PG & Research Department of Commerce, St Peter's College, Kolenchery 682 311 
Branch of Study Commerce
Keywords Customer relationship management practices in the banking sector in Kerala