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Consumer Scepticism and promotional effectiveness: A Study with respect to green advertisement
| Accession Number |
T 3874 |
| Call Number |
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| Research Scholar |
Biju, B |
| Guide |
Johney Johnson |
| Year |
2020 |
| Centre of Research |
School of Management and Business Studies, School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Hindolam, Vidya Nagar -23, Mayyanad , Kollam -691 303 |
| Guide Address |
Professor, School of Management and Business Studies,
Mahatma Gandhi University, Kottayam |
| Branch of Study |
Management studies |
| Keywords |
Consumer Scepticism
green advertisement
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