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Influence of social media as a marketing tool on
consumer adoption a study on lifestyle brands
among urban consumers of Kerala
| Accession Number |
T 4502 |
| Call Number |
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| Research Scholar |
Dawn Jose |
| Guide |
Sulaiman, E |
| Year |
2022 |
| Centre of Research |
School of Management and Business Studies, School of Management and Business Studies, Mahatma Gandhi Universitry, Kottayam |
| Scholar Address |
Naduthottyil House , Aruvithura P O, Erattupetta 686 122 |
| Guide Address |
Professor and Head of the Department School of Management and Business Studies, Mahatma Gandhi University, Kottayam. |
| Branch of Study |
Management studies |
| Keywords |
Management
e- commerce
Social Media
Social commerce
Lifestyle Brands
Urban Consumers Marketing
Kerala
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