|
A study on the effect of digital content marketing on consumer based brand equity
| Accession Number |
T 4816 |
| Call Number |
|
| Research Scholar |
Mishel Elizabeth Jacob |
| Guide |
Johney Johnson |
| Year |
2023 |
| Centre of Research |
School of Management and Business Studies, School of Management and Business Studies, Mahatma Gandhi Universitry, Kottayam |
| Scholar Address |
Padinjarayil House, Koothattukulam P.O, Ernakulam 686 662 |
| Guide Address |
Professor, School of Management and Business Studies, Mahatma Gandhi University, Kottayam |
| Branch of Study |
Management studies |
| Keywords |
effect of digital content marketing
consumer based
brand equity
|
|
|