|
Creativity in advertising: Impact on communication - Effect and consumer purchase behaviour
| Accession Number |
T 0865 |
| Call Number |
659.101 9 P1 |
| Research Scholar |
Jojo Paul |
| Guide |
James Thomas Kunnanatt ,
Razeena Padmam, M S |
| Year |
2002 |
| Centre of Research |
Department of Business Administration, Rajagiri College of Social Sciences, Kalamassery |
| Scholar Address |
Jojo Paul, Senior Lecturer in Commerce, Bharata Mata College, Thrikkakara 682021 |
| Guide Address |
Dr James Thomas Kunnanatt, Head, Department of Business Administration, Rajagiri College of Social Sciences, Kalamassery /
Dr M S Razeena Padmam, Professor and Director, School of Behavioural Sciences, Mahatma Gandhi University, Kottayam |
| Branch of Study |
Management studies |
| Keywords |
Advertising
Creative ability
Consumer behavior
|
|
|