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The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala
| Accession Number |
T 2266 |
| Call Number |
658.834 3 Q3 |
| Research Scholar |
Lekshmi Bhai, P S |
| Guide |
Sreeranganadhan, K |
| Year |
2013 |
| Centre of Research |
School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Smt P S Lekshmi Bhai, Pallathuparambil House, Perambra, P O, Thrissur-680689 |
| Guide Address |
Dr K Sreeranganadhan, Director, School of Management and Business Studies, Mahatma Gandhi University, Priyadarshini Hills, P O, Kottayam-686560 |
| Branch of Study |
Management studies |
| Keywords |
Consumer behaviour
Advertising
Brand preferences
Consumer durables
Kerala
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