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Influence of the country-of-origin on buyer assessment: A study among car owners in Kerala
| Accession Number |
T 2419 |
| Call Number |
658.834 3 Q4 |
| Research Scholar |
Sindhu P Nair |
| Guide |
Sulaiman, E |
| Year |
2014 |
| Centre of Research |
School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Smt Sindhu P Nair, Shreyas, Canal Road, Opposite Hill Palace, Police Station, Thrippunithura, P O, Ernakulam-682301 |
| Guide Address |
Dr E Sulaiman, Associate Professor, School of Management and Business Studies, Mahatma Gandhi University, Priyadarshini Hills, P O, Kottayam-686560 |
| Branch of Study |
Management studies |
| Keywords |
Country-of-origin
Car owners
Buyer assessment
Country-of-brand
Country-of-design
Country-of-manufacture
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