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Marketing of Telecom Services by BSNL and its Competitors in Kerala
| Accession Number |
T 2907 |
| Call Number |
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| Research Scholar |
Narayanan Nair, S |
| Guide |
Mukunda Das, V |
| Year |
2016 |
| Centre of Research |
Department of Management, Rajagiri College of Social Sciences, Kalamassery |
| Scholar Address |
Sri. S. Narayanan Nair, TC 29/1067 (4), APRA 32(1), Amba Gardens, Palkulangara, Thiruvananthapuram 695 024
|
| Guide Address |
Dr. V. Mukunda Das, Director, Chandragupt Institute of Management Patna, Phaneeshwarnath Renu Hindi Bhavan,
Patna, Bihar
800 001
|
| Branch of Study |
Management studies |
| Keywords |
Marketing
Telecom services
BSNL
Marketing mix
Product price
Broad Band connectivity
Management
Kerala
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