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The Impact of Celebrity Endorsement on Purchase Intention: A Study on Select Jewellers of Kerala
| Accession Number |
T 3369 |
| Call Number |
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| Research Scholar |
Tijo Thomas |
| Guide |
Johney Johnson |
| Year |
2018 |
| Centre of Research |
School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Sri.Tijo Thomas, Chakkalakal(H), HA Road,Chalakudy P.O.,
Thrissur-680 307.
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| Guide Address |
Dr.Johney Johnson
Professor,School of Management &Business Studies,
Mahatma Gandhi University, Kottayam.
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| Branch of Study |
Management studies |
| Keywords |
Management
Celebrity Endorsement in jewellery Advertisement
Jewellery Industry
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