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Marketing of financial services by Commercial banks in Kerala - A case study of State Bank of Travancore
| Accession Number |
T 0960 |
| Call Number |
332.175 095 483 P4 |
| Research Scholar |
Raman Nair, V |
| Guide |
Mukunda Das, V |
| Year |
2004 |
| Centre of Research |
Department of Business Administration, Rajagiri College of Social Sciences, Kalamassery |
| Scholar Address |
Raman Nair V, Rajagiri College of Social Sciences, Kalamassery Post - 683104 Kerala. India. |
| Guide Address |
Prof V Mukunda Das, lndian Institute of Information Technology and Management, Park Centre, Technopark, Karyavattom P 0, Thiruvananthapuram, Kerala, India |
| Branch of Study |
Management studies |
| Keywords |
Banks and banking
Financial services
State Bank of Travancore
Management
Kerala
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