Brand loyalty in beauty care products- A study among the customers in Kerala

Accession Number T 4881 
Call Number  
Research Scholar Jesitha J 
Guide Mathew Jacob 
Year 2023 
Centre of Research Department of Commerce, CMS College, Kottayam  
Scholar Address Kamala Nivas, Kanjirampalam Road, Ayyanthole, Thrissur-68003 
Guide Address associate Professor, St. Peter's College, Kolenchery 
Branch of Study Commerce
Keywords Brand loyalty in beauty care products- A study among the customers in Kerala