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A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala
| Accession Number |
T 3250 |
| Call Number |
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| Research Scholar |
Joshy John |
| Guide |
Siby Zacharias |
| Year |
2018 |
| Centre of Research |
School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Sri.Joshy John, Kalathoor, Vazhoor Road,Kottayam, 686 504
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| Guide Address |
Dr.Siby Zacharias, Associate Professor, School of Management and Business studies, M G University, Kottayam.
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| Branch of Study |
Management studies |
| Keywords |
Management
business studies
buying behaviour
organized retails in India
Kerala
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