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A study of brand life cycle of selected tourism products in Kerala
| Accession Number |
T 1856 |
| Call Number |
338.479 109 548 3 P91 |
| Research Scholar |
Chandramohanan Asan, G |
| Guide |
Mukunda Das, V |
| Year |
2009 |
| Centre of Research |
Department of Management, Rajagiri College of Social Sciences, Kalamassery |
| Scholar Address |
Sri G Chandramohanan Asan, Rareeram, 28 Killiyar Gardens, TC 22/87, Sasthamangalam, Thiruvananthapuram-695010 |
| Guide Address |
Dr V Mukunda Das, Director, Chandragupta Institute of Management, Phaneeswar Nath, Renu- Hindi Bhavan, Chajjubagh, Patna- 800001 |
| Branch of Study |
Management studies |
| Keywords |
Tourism
Trade products
Kerala
Brand life
Brand name products
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