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A Critical study of customer relationship management in retail banking
| Accession Number |
T 3164 |
| Call Number |
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| Research Scholar |
Bindu K |
| Guide |
Raman Nair V |
| Year |
2017 |
| Centre of Research |
SCMS, School of Technology and Management |
| Scholar Address |
Smt. Bindu K. Nambiar,3E Biue Bricks, Apartments, AnjikattRoad, Rajagiri valley post, Kakkanad,Ernakulam,
682 039
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| Guide Address |
Dr. V Raman Nair, Research Guide , SCMS, School of management, SCMS Campus, Prathap Nagar, Muttom, Aluva, Ernakulam
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| Branch of Study |
Management studies |
| Keywords |
Banking
Service quality dimensions
customer relationship
customer satisfaction
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