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Full Screen- Title
- Anti Plagiarism certificate
- Declaration
- Certificate
- Abstract
- Acknowledgement
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. Introduction
- 2. Review of literature
- 3. Social commerce - A glimpse
- 4. Data analysis I: Social commerce adoption and antecedents
- 5. Data analysis II: Role of trust on adoption of social commerce
- 6. Data analysis III: Effect of antecedents on impulse purchase , urge to purchase, intent to purchase and continuance intention
- 7. Data analysis IV: Validation of model using sem
- 8. Finding, research implications and conclusion
- Bibliography
- Appendix