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Page: 365
 
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  • Title
  • Anti Plagiarism certificate
  • Declaration
  • Certificate
  • Abstract
  • Acknowledgement
  • Contents
  • List of Tables
  • List of Figures
  • Abbreviations
  • 1. Design of the study
  • 2. Review of empirical studies
  • 3. Theoretical and conceptual framework of CRM
  • 4. Banking sector in Kerala - an overview
  • 5. Analytical framework of research
  • 6. Results, findings and discussions
  • Bibliography
  • Appendices